Wizards Announces Kaijudo
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Today, Wizards of the Coast announced a new product: Kaijudo. It’s planned as a three-platform release, with an online game, a trading card game and a TV series.
Now, I don’t normally talk about card games, but as a father of a soon-to-be-four year old, he’s going to begin getting interested in products like this, so I’ll definitely be keeping an eye on this. I played Duel Masters a little when it first came out, as I worked at a game store at the time. This is based in the same world, but with a new game and plotline attached.
Press release below.

WIZARDS OF THE COAST AND HASBRO ANNOUNCE KAIJUDO™
Multi-Platform Franchise to Launch this Year
February 10, 2012 – RENTON, WA – Wizards of the Coast and Hasbro, Inc., (NASDAQ: HAS) today announced the launch of a new franchise entitled Kaijudo: Rise of the Duel Masters. Kaijudo will provide multi-platform entertainment that the whole family will enjoy, featuring an online game, trading card game (TCG), and a television series produced by Hasbro Studios and airing in the U.S. on The Hub TV network.
“As a world leader in creating compelling entertainment featuring stories and fantastic artwork in a variety of expressions, Wizards is looking forward to unleashing the excitement of Kaijudo this year,” said Greg Leeds, President, Wizards of the Coast. “We are thrilled to be working with the talented team at Hasbro Studios and leveraging the growing popularity of The Hub to bring this unique franchise to the U.S. market.”
Kaijudo offers an inspiring story about a young hero, Ray, who possesses the rare ability to befriend and duel alongside fantastical creatures from a parallel dimension. It’s up to Ray to master the ancient art of Kaijudo in order to protect both worlds.
Through the online game, the TCG and the TV series, kids will be immersed in a world of fast combat and deep strategy where they will develop strong, unique bonds with powerful and edgy creatures, leading them in a battle to save humanity from annihilation.
The Duel Masters TCG is a perennial Japanese market leader for boys 8-12, with millions of fans playing the Duel Masters TCG in Japan over the past 10 years. Kaijudo adapts this highly successful TCG to a new story and product line that are sure to connect with a new generation of kids around the world.
For more information about Kaijudo, visit www.Kaijudo.com or like us on Facebook at www.facebook.com/kaijudodojo.
About Wizards of the Coast
Wizards of the Coast LLC, a subsidiary of Hasbro, Inc. (NASDAQ:HAS), is the leader in entertaining the lifestyle gamer. The company holds an exclusive patent on trading card games (TCGs) and their method of play and produces the premier trading card game, Magic: The Gathering®. Wizards is also a leading publisher of roleplaying games, such as Dungeons & Dragons®, and publisher of fantasy series fiction with numerous New York Times best-sellers. For more information, visit the Wizards of the Coast Web site at www.wizards.com.
About Hasbro
Hasbro, Inc. (NASDAQ:HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Hasbro’s philanthropic work strives to bring “the sparkle of Hope, the joy of Play and the power of Service” into the lives of the children who need it most through the Hasbro Children’s Fund and other initiatives aimed to help children worldwide. Come see how we inspire play through our brands at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.
KAIJUDO, KAIJUDO: RISE OF THE DUEL MASTERS, and DUEL MASTERS are ™ and ©2012 Wizards/Shogakukan/Mitsui-Kids. MAGIC: THE GATHERING, DUNGEONS & DRAGONS, and WIZARDS OF THE COAST and its logo are trademarks of Wizards of the Coast LLC in the USA and other countries. ©2012 Wizards.







I used to play Duel Masters when it came out in the USA. The card game is great: fast, thrilling, really simple to learn but with a nice depth of strategy. Some people thought of it as a watered-down MTG but it had its own unique mechanics and was very fun. We could set up a game in under a minute and be done in like 10-15. I used to play for hours with friends. It had incredible art direction and every new set was great.
WOTC mismanaged the living hell out of it (mostly with bad cartoons and meh tourney support) and tanked it in the USA, but in Japan this game is the card game powerhouse. I hope they keep the Japanese game and bring over their cards and expansions and such, rather than restarting it or making an entirely different game. I wonder whether the online game will be something like Magic Online or Sword Girls (I doubt it).
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